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british business bank


cynal cymru

business in the community
12 October 2023

Why Energy Efficiency Matters in Tourism

With so much to consider when running a tourism business such as licensing, business plans, staff retention, necessary funding and market research to name just a few, energy efficency isn't always a top priority. 

It is essential to understand how and where your energy is being consumed, not only for the benefit of the environment, but for the day-to-day runnings of your business, especially with the industry being more enthusiastic than ever to push sustainability forward.

Cost savings

As everyone knows, money makes the world go round and in the world of business, this is no different, as you simply need to maximise your funds to get the best out of it. Energy-efficient technologies such as LED lighting, energy-efficient appliances and smart building management systems, are an effective way of not only reducing energy consumption, but lowering operational expenses. Taking the time to hone in on these will not only allow you to invest your money elsewhere, but can improve your business's overall performance in the long run. Investing in renewable energy sources such as hydro power, solar power and wind power has also clearly become a trend that we should be paying close attention towards.

Competitive advantage

Consumers are increasingly seeking out both sustainable tourism options and environmentally responsible businesses and by prioritising energy efficiency, yours can differentiate themselves from all the rest and appeal to environmentally conscious travellers. it's worth considering promoting energy-efficient practices as part of your sustainability initiatives, which will inevitably result in more visitors being attracted and enhancing your competitiveness in the industry.

Improved infrastructure resilience

Energy-efficient infrastructure is more resilient to disruptions in energy supply and less dependent on fossil fuels. This will allow your business to become more self-sufficient and less vulnerable to fluctuations in energy prices and supply disruptions, particularly given 2023 has been a year that has revolved around a huge increase of energy prices, with the average energy price rising by 8.1% in the year leading up to May 2023.

Government support and incentives

Not just in Wales, but Government from around the world are beginning to recognise the importance of sustainable tourism by offering incentives to promote energy efficiency. If your business looks to prioritise energy efficency, you will begin to benefit from being eligible for grants, tax credits and other financial incentives.

Positive brand image and reputation

Energy efficiency is a significant aspect of sustainability and by paying close attention to it, your business can build a positive brand image and reputation, having environmentally responsible entities. This includes consumers, stakeholders and positive relationships within the local community.

Employee engagement and productivity

Prioritising energy efficiency can boost employee engagement and productivity. Engaging employees in energy-saving initiatives such as awareness campaigns and training programs, fosters a sense of environmental responsibility and teamwork. Employees who feel involved in sustainability efforts are more likely to be motivated and productive, contributing to the overall success of your business.

Attract investment opportunities

Energy efficiency initiatives can make your tourism business more attractive to potential investors. Investors increasingly prioritise businesses with sustainable practices and a demonstrated commitment to energy efficiency, resulting in additional funding opportunities, partnerships and resources for growth and expansion.

Positive guest experience

Energy-efficient practices can enhance your guests experience just as much as your own. Guests appreciate accommodation that prioritise their comfort, while also demonstrating a commitment to sustainability. Energy-efficient technologies, such as smart thermostats and occupancy sensors, are a great way to achieve this and to create a positive impression that will lead to guest satisfaction and loyalty.


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