Developing a sustainable tourism strategy is vital to ensure continuous improvement, long-term viability and responsible development of tourism in Wales.
By setting clear objectives, continuing to have discussions and forming successful partnerships, we can continue to drive the industry forward.
In this special Green Economy Wales Digital Discussion, host Carwyn Jones is joined by Adrian Barsby, Vice Chair of Wales Tourism Alliance and Andy Middleton, Chief Exploration Officer at TYF, who shared their thoughts on what sustainable tourism means to them, what they believe needs to be done to drive the industry forward, how the industry is contributing to climate change and our personal responsibilities, what Wales needs to do to advance the concept of sustainable tourism and put it into practice and how seriously does the tourism industry take sustainability.