Key industry figures gathered at the National Wool Museum for the unveiling of a new Welsh Wool logo and the launch of a new yarn project showcasing the best in Welsh Wool.
The half-day event, coinciding with national Wool Month, showcased the best of Welsh wool, businesses and manufacturing, highlighting the industry's commitment to traceability, sustainability, and community collaboration.
The event marked the official unveiling of the new Welsh Wool logo, designed to reflect the traceability and sustainability of 100% Welsh wool products. This logo will serve as a mark of authenticity for consumers and a badge of pride for Welsh wool producers.
Gareth Jones, Head of Member Engagement at British Wool, praised the new Welsh Wool logo: “The launch of the Welsh Wool logo marks an exciting milestone for the industry. It not only showcases the capabilities of our traceability scheme to ensure regional wool stories, but highlights our committed to driving demand for our members wool through industry collaborations.”
The event also saw the launch of the Welsh Wool Yarn Project, a community-driven initiative that brings together local farmers, designers, and wool depots.
Elen Parry, Project Manager at Made with Wool, said:
“The Welsh Wool Yarn Project, which began from our work at Menter Môn, is a testament to the power of community and collaboration. By bringing together farmers, local grading depots and manufacturers, we're not only creating beautiful yarns but also preserving Welsh heritage and supporting rural economies. I'm thrilled to see the project launch and look forward to its future growth.”
The programme featured presentations from various Welsh businesses including TrueWool producing 100% Welsh Wool insulation and a call to action from the Welsh Yarn project for other local business to start using the new yarn in their product ranges. Attendees also had the opportunity to explore an exhibition showcasing products made by Welsh companies using local wools.
Live wool grading demonstrations by Newtown graders highlighted the diversity and quality of wool produced by local depots. Guided tours of the Carmarthenshire museum's newly renovated weaving shed offered a behind-the-scenes look at historic machines and wool-processing techniques.
